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<channel>
	<title>Matteo de Mayda</title>
	<link>http://www.matteodemayda.com</link>
	<description>Matteo de Mayda</description>
	<pubDate>Mon, 02 Apr 2012 20:41:04 +0000</pubDate>
	<generator>http://www.matteodemayda.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Worldwide Cycling Atlas</title>
				
		<link>http://www.matteodemayda.com/Worldwide-Cycling-Atlas</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/Worldwide-Cycling-Atlas</comments>

		<pubDate>Mon, 02 Apr 2012 20:41:04 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[art direction, photography]]></category>

		<guid isPermaLink="false">1584192</guid>

		<description>Worldwide Cycling Atlas is a community that reflect the most significant cycling initiatives of the world. 
An editorial project by Selle Royal.

Under the inspiring creative direction of Fabio Fedrigo ( Kerrigan's way and Macramé
Brand: Selle Royal
Link: Worldwide Cycling Atlas</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>100 Pasos</title>
				
		<link>http://www.matteodemayda.com/100-Pasos</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/100-Pasos</comments>

		<pubDate>Thu, 08 Mar 2012 19:09:07 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[photography, art direction]]></category>

		<guid isPermaLink="false">2965481</guid>

		<description>COMING SOON.

&#60;img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos_poster_ENG_2.jpg" width="550" height="786" width_o="550" height_o="786" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos_poster_ENG_2_o.jpg" data-mid="17416268"  border="0" align="left"/&#62;

Direction and photography of the videoclip 100 Pasos,  from the album El Viaje,
by the violinist Jhon William Castaño Montoya. Produced by Fabrica.

Directed by
Matteo de Mayda and Silvia Costa

Editing
Pablo Pastor

Color Correction
Guglielmo Alati

Visual Effects
Elisa Fabris

Title Design and Graphics
Carmen Rosa Lopez

Title Animation
Alessio Romeo

Creative Supervision Ries Straver, Design Direction Omar Vulpinari,
Press and Communication Loredana Rigato, Financial Controller Federico Mariotto, Legal Supervision Cataldo Sabatelli
Thanks to Toio de Savorgnani and Centro Forestale di Pian Cansiglio - Veneto Agricoltura, Lea Dicursi, Fabio Guizzo, 
Stefano Maso, Chelsea McMullan, Salvador J. Perez and Special thanks to Laura Pollini

The video was shot in the Foresta Regionale del Pian Cansiglio, Treviso, Italy
* furs used in the video are fake, kindly provided by United Colors of Benetton

Produced by Fabrica
Applied Arts and Communications Research Center 
www.fabrica.it


Dedicated to Jhon William's father Jame Ulises Castaño Arroyave, passed away in February 2012
</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Greenpeace</title>
				
		<link>http://www.matteodemayda.com/Greenpeace</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/Greenpeace</comments>

		<pubDate>Mon, 28 Nov 2011 18:33:35 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[art direction]]></category>

		<guid isPermaLink="false">2374094</guid>

		<description>Art direction for the Greenpeace's Campaign to raise awareness about climate change in Italy.

The output of the campaign is in conjunction with the UN Climate Conference in Durban, South Africa, from November 28 to December 9, 2011 and wants to raise awareness of the Italians with the images of the floods of the last months of 2011 took place throughout Italy.


PRINT CAMPAIGN

&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/greenpeace-banner_FINAL_24_900.jpg" width="900" height="322" width_o="900" height_o="322" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/greenpeace-banner_FINAL_24_o.jpg" data-mid="16341467"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/Schermata 04-2456030 alle 21.47.27_900.png" width="900" height="493" width_o="1080" height_o="592" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/Schermata 04-2456030 alle 21.47.27_o.png" data-mid="16341656"  border="0" align="left"/&#62;
&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/flags-greenpeace_900.png" width="900" height="586" width_o="900" height_o="586" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/flags-greenpeace_o.png" data-mid="16341461"  border="0" align="left"/&#62;


THE ACTION IN ROME

&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/377281_10150402372174499_35346524498_8521418_1133479822_n.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/377281_10150402372174499_35346524498_8521418_1133479822_n_o.jpg" data-mid="12176043"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/386578_10150402372194499_35346524498_8521420_2088581161_n.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/386578_10150402372194499_35346524498_8521420_2088581161_n_o.jpg" data-mid="12176049"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-6.jpeg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-6_o.jpeg" data-mid="12165854"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-4.jpeg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-4_o.jpeg" data-mid="12165857"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-1.jpeg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-1_o.jpeg" data-mid="12165858"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-11.jpeg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-11_o.jpeg" data-mid="12165861"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-12.jpeg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-12_o.jpeg" data-mid="12165863"  border="0" align="left"/&#62;
December 6, 2011
In front of Palazzo Chigi in Rome (the official residence of Prime Minister of Italy), the Greenpeace activists have unrolled banners that read "The climate change. The policy must change." and "Save the climate in Durban." because Corrado Clini, minister of the italian environment, that day was at the UN conference in Durban, South Africa.


WEB CAMPAIGN
Greenpeace, through an online petition, ask to the Italian Environment Minister to take a strong and ambitious climate protection and renewal of the Kyoto Protocol.

&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/genova_900.jpg" width="900" height="375" width_o="900" height_o="375" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/genova_o.jpg" data-mid="16341193"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/messina_900.jpg" width="900" height="375" width_o="900" height_o="375" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/messina_o.jpg" data-mid="16341195"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/roma_900.jpg" width="900" height="375" width_o="900" height_o="375" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/roma_o.jpg" data-mid="16341196"  border="0" align="left"/&#62;&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/vernazza_900.jpg" width="900" height="375" width_o="900" height_o="375" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/vernazza_o.jpg" data-mid="16341200"  border="0" align="left"/&#62;

&#60;img src="http://payload3.cargocollective.com/1/0/6927/2374094/home-durban_900.png" width="900" height="1449" width_o="900" height_o="1449" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/home-durban_o.png" data-mid="16341223"  border="0" align="left"/&#62;

PRESS
Wired.it
Repubblica
Reuters Italia
Video ANSA
Il Fatto Quotidiano

Sign the online petition! 
www.greenpeace.it/durban


Client: Greenpeace Italia
In collaboration with: Salvatore Barbera (Greenpeace Climate and Energy campaigner), Cecilia Preite Martinez (Greenpeace), Andrea Boraschi (Greenpeace Climate and Energy Responsable)
Link: www.greenpeace.it/durban</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Maya Pedal, Guatemala</title>
				
		<link>http://www.matteodemayda.com/Maya-Pedal-Guatemala</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/Maya-Pedal-Guatemala</comments>

		<pubDate>Tue, 07 Jun 2011 18:53:07 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">1413419</guid>

		<description>

In 1997, in San Andrés Itzapa in Guatemala, Maya Pedal Association began recycling scraps of bicycles into  Bicimáquinas.

&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_1067_16_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_1067_16_o.jpg" data-mid="15765795"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_1141_17_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_1141_17_o.jpg" data-mid="15765800"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0194_12_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0194_12_o.jpg" data-mid="15765782"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0247_13_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0247_13_o.jpg" data-mid="15765788"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0409_14_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0409_14_o.jpg" data-mid="15765790"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0584_15_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0584_15_o.jpg" data-mid="15765792"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8174_18_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8174_18_o.jpg" data-mid="15765802"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8488_19_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8488_19_o.jpg" data-mid="15765805"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8954_20_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8954_20_o.jpg" data-mid="15765811"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8975_21_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8975_21_o.jpg" data-mid="15765822"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8989_22_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8989_22_o.jpg" data-mid="15765835"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9034_23_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9034_23_o.jpg" data-mid="15765840"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9211_28.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9211_28_o.jpg" data-mid="15765848"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9233_25_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9233_25_o.jpg" data-mid="15765851"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9283_26_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9283_26_o.jpg" data-mid="15765855"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9978_29.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9978_29_o.jpg" data-mid="15765863"  border="0" align="left"/&#62;

Bicimáquinas are pedal-powered blenders, washing machines and threshing machines, eliminating the need for fuel and electricity. Pumps are also possible, and are capable of extracting 30 liters of water per minute from 30-meter deep wells (electronic pumps reach just to 12 meters).

The idea of these ingenious contraptions emerged from the desire to help the farming families of the San Andrés community. The issue that gave rise to Maya Pedal was the expense and shortage of electricity and fuel in the village.

Carlos and Cesar, creators of Maya Pedal, have achieved an extraordinary result: a worthy project that does not pollute and is extremely fascinating in its involvement of volunteers from around the world who are building a fantastic pedal revolution.

www.maydapedal.org

If you want to know more visit Worldwide Cycling Atlas

-

Matteo de Mayda - Photos and Videos
Pablo Pastor - Video Editing
Jhon William Castaño Montoya - Music

-

Darío Plée, Macramè - Art Direction
Fabio Fedrigo, Kerrigan's - Creative Direction
Matteo Pacagnella - SR responsable

- 

Thanks to volunteers 
Anna Normandin, Bruce Thomas, Carlos Marroquin Junior, David Anhalt, Emily Linders, Gavin Betzelberger, Henry Jake Foreman, Joey Binhammer, Matthias Weiss, Paul Joseph Park, Ryan Stimac, Tzippora Rhodes, Vincent Levy
and to the Neighbour Basilio Chiriz Matias

A special thanks to 
Aña Maria Guch - President of "Women for Development in Action"
Carlos  Enrique Marroquin - Head of Maya Pedal
César Rubelcy Molina Zamora - President of Maya Pedal
and thanks to all the
San Andres Itzapa Community for the smiles and kindness.

-

Produced and curated by
Kerrigan's / Macramè

-

A project by Selle Royal

-

A very special thanks to my friends who have supported me in this project
Lizy Cretney, Lea di Cursi, Guglielmo Alati and Alessio Romeo</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Nike Goal iPhone App</title>
				
		<link>http://www.matteodemayda.com/Nike-Goal-iPhone-App</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/Nike-Goal-iPhone-App</comments>

		<pubDate>Sat, 18 Dec 2010 14:44:27 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[art direction]]></category>

		<guid isPermaLink="false">803566</guid>

		<description>Art Direction and design of the interactive interface for Nike Goal iPhone App

&#60;img src="http://payload.cargocollective.com/1/0/6927/803566/nike-goal_1.png" width="670" height="600" width_o="670" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/803566/nike-goal_1_o.png" data-mid="4095043"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/803566/nike-goal_2.png" width="670" height="600" width_o="670" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/803566/nike-goal_2_o.png" data-mid="4095044"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/803566/nike-goal_3.png" width="670" height="600" width_o="670" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/803566/nike-goal_3_o.png" data-mid="4095045"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/803566/nike-goal_4.png" width="670" height="600" width_o="670" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/803566/nike-goal_4_o.png" data-mid="4095047"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/803566/nike-goal-facebook-app.png" width="670" height="737" width_o="670" height_o="737" src_o="http://payload.cargocollective.com/1/0/6927/803566/nike-goal-facebook-app_o.png" data-mid="4150438"  border="0" align="left"/&#62;

Stay updated on the Serie A with your iPhone. With Nike Goal you can follow matches live and discover the performance of the best Nike soccer players.

You can download the App from the Apple Store:
http://itunes.apple.com/app/nike-goal/id293894469?mt=8


Agency: H-art
Client: Nike
In collaboration with: Massimiliano Ventimiglia (Senior Project Manager), Daniele Pagani (Project Manager), Davide Lorenzo Smania (Project Manager Assistant), Marco Cattai (mobile software developer), Matteo Caberlotto (Backend Server-Side Scripting)</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6927/803566/prt_1331234067.jpg" />

	</item>
		
		
	<item>
		<title>Lega del filo d'oro</title>
				
		<link>http://www.matteodemayda.com/Lega-del-filo-d-oro</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/Lega-del-filo-d-oro</comments>

		<pubDate>Wed, 27 Oct 2010 15:46:09 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[art direction]]></category>

		<guid isPermaLink="false">730577</guid>

		<description>Digital identity for Lega del Filo d’Oro who helps deaf and blind people.

&#60;img src="http://payload.cargocollective.com/1/0/6927/730577/1_900.jpg" width="900" height="874" width_o="900" height_o="874" src_o="http://payload.cargocollective.com/1/0/6927/730577/1_o.jpg" data-mid="16342578"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/730577/2_900.jpg" width="900" height="993" width_o="900" height_o="993" src_o="http://payload.cargocollective.com/1/0/6927/730577/2_o.jpg" data-mid="16342579"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/730577/3_900.jpg" width="900" height="786" width_o="900" height_o="786" src_o="http://payload.cargocollective.com/1/0/6927/730577/3_o.jpg" data-mid="16342581"  border="0" align="left"/&#62;

The Lega del Filo d'Oro, with the sole aim of achieving social harmony, has as it's objective the assistance, education, rehabilitation treatment and re-integration of people who are deaf, blind or have multisensory deficits.


Agency: H-art
Client: Lega del Filo d'Oro
In collaboration with: Annalisa Menegatti (Analysis and PM)</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6927/730577/prt_1331233956.png" />

	</item>
		
		
	<item>
		<title>Emergency</title>
				
		<link>http://www.matteodemayda.com/Emergency</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/Emergency</comments>

		<pubDate>Sun, 05 Sep 2010 20:57:06 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">602567</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_9722-as-Smart-Object-1_20_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_9722-as-Smart-Object-1_20_o.jpg" data-mid="15765139"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_9599-as-Smart-Object-1_19_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_9599-as-Smart-Object-1_19_o.jpg" data-mid="15765137"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/2_7_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/2_7_o.jpg" data-mid="15765087"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_3949-as-Smart-Object-1_8_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_3949-as-Smart-Object-1_8_o.jpg" data-mid="15765091"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_4438-as-Smart-Object-1_9_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_4438-as-Smart-Object-1_9_o.jpg" data-mid="15765096"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_4493-as-Smart-Object-1_10_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_4493-as-Smart-Object-1_10_o.jpg" data-mid="15765102"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_4529-as-Smart-Object-1_11.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_4529-as-Smart-Object-1_11_o.jpg" data-mid="15765105"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_4535-as-Smart-Object-1_12_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_4535-as-Smart-Object-1_12_o.jpg" data-mid="15765112"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_8421-as-Smart-Object-1_13_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_8421-as-Smart-Object-1_13_o.jpg" data-mid="15765115"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_8972-as-Smart-Object-1_15.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_8972-as-Smart-Object-1_15_o.jpg" data-mid="15765121"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_8996-as-Smart-Object-1_16.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_8996-as-Smart-Object-1_16_o.jpg" data-mid="15765126"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_9383-as-Smart-Object-1_17_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_9383-as-Smart-Object-1_17_o.jpg" data-mid="15765130"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/602567/IMG_9940-1-as-Smart-Object-1_21.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/602567/IMG_9940-1-as-Smart-Object-1_21_o.jpg" data-mid="15765144"  border="0" align="left"/&#62;



Even in Italy, there are areas where serious daily violations of basic human rights create a need that is unanswered.

Presently I’m working with Emergency (Life Support for Civilian War Victims) on a long-term project to document patients’ stories in Venice, Foggia, Palermo and Siracusa.

In April 2006, Emergency opened a clinic in Palermo (Sicily), to provide free health care to migrants (with or without valid visas) and local residents in need. A second clinic in Marghera (Venice) started its activities in December 2010. Two mobile clinics provide health assistance where it's more needed.

www.emergency.it

A video interview of the exhibition in Florence


In collaboration with:
Pablo Pastor Video Editing, Francesco Fraioli Music, Lea Dicursi Production and Video, 
Guglielmo Alati Images Color Correction, Paolo Bernagozzi Sound Post Production,
Silvia Boschiero Image Poliambulatorio Marghera,
Salvador J. Perez Art Curator, Gianfranco Marino Art Direction</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6927/602567/prt_1331232437.png" />

	</item>
		
		
	<item>
		<title>Nike The Chance</title>
				
		<link>http://www.matteodemayda.com/Nike-The-Chance</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/Nike-The-Chance</comments>

		<pubDate>Sat, 04 Sep 2010 19:40:00 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[art direction]]></category>

		<guid isPermaLink="false">600222</guid>

		<description>Site concept for Nike "The Chance" Italia, a global search for talented young footballers. 

Nike The Chance has been awarded the CSS Design Award!

&#60;img src="http://payload.cargocollective.com/1/0/6927/600222/1-the-chance-nike_900.jpg" width="900" height="723" width_o="900" height_o="723" src_o="http://payload.cargocollective.com/1/0/6927/600222/1-the-chance-nike_o.jpg" data-mid="16343940"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/600222/2-the-chance-nike_900.jpg" width="900" height="723" width_o="900" height_o="723" src_o="http://payload.cargocollective.com/1/0/6927/600222/2-the-chance-nike_o.jpg" data-mid="16343941"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/600222/3-the-chance-nike_900.jpg" width="900" height="723" width_o="900" height_o="723" src_o="http://payload.cargocollective.com/1/0/6927/600222/3-the-chance-nike_o.jpg" data-mid="16343948"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/600222/4-the-chance-nike_900.jpg" width="900" height="723" width_o="900" height_o="723" src_o="http://payload.cargocollective.com/1/0/6927/600222/4-the-chance-nike_o.jpg" data-mid="16343950"  border="0" align="left"/&#62;
On Facebook
&#60;img src="http://payload.cargocollective.com/1/0/6927/600222/1.facebook_nike_chance_final.png" width="670" height="820" width_o="670" height_o="820" src_o="http://payload.cargocollective.com/1/0/6927/600222/1.facebook_nike_chance_final_o.png" data-mid="4657120"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/600222/2.facebook_nike_chance_final.png" width="670" height="820" width_o="670" height_o="820" src_o="http://payload.cargocollective.com/1/0/6927/600222/2.facebook_nike_chance_final_o.png" data-mid="4657131"  border="0" align="left"/&#62;

Nike and Arsene Wenger, Manager of Arsenal FC, today launch "The Chance," a global search for talented footballers to join the Nike Academy, a high performance training program, supported by the Premier League in England.


Agency: H-art
Client: Nike Football Italia
In collaboration with: Massimiliano Ventimiglia (Senior Project Manager), Daniele Pagani (Project Manager), Davide Smania (PM assistant), Francesco Tassi (Front-end), Mattia Pellizzon (Back-end)

&#60;img src="http://www.cssdesignawards.com/award/css-design-award-winner-dark-vertical.png" style="position: absolute; top:0; right: -11pt; z-index: 20;"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6927/600222/prt_1331234657.jpg" />

	</item>
		
		
	<item>
		<title>Alessi</title>
				
		<link>http://www.matteodemayda.com/Alessi</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/Alessi</comments>

		<pubDate>Mon, 12 Jul 2010 19:50:05 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[art direction]]></category>

		<guid isPermaLink="false">507873</guid>

		<description>Visualization of the history of Alessi for an exhibition in Munich, Germany, curated by Alessandro Mendini.


&#60;img src="http://payload.cargocollective.com/1/0/6927/507873/3_900.jpg" width="900" height="575" width_o="900" height_o="575" src_o="http://payload.cargocollective.com/1/0/6927/507873/3_o.jpg" data-mid="16343057"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/507873/1_900.jpg" width="900" height="575" width_o="900" height_o="575" src_o="http://payload.cargocollective.com/1/0/6927/507873/1_o.jpg" data-mid="16343051"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/507873/2_900.jpg" width="900" height="575" width_o="900" height_o="575" src_o="http://payload.cargocollective.com/1/0/6927/507873/2_o.jpg" data-mid="16343054"  border="0" align="left"/&#62;

Alessi is an italian company that produce daily objects for the home; founded by Giovanni Alessi in 1921 it is still one of the most important and famous companies in the industrial design sector.

The initiative “Oggetti e Progetti. Alessi: storia e futuro di una fabbrica del deisgn italiano”  tells the history of the company through the retrospective in The International Design Museum Munich, in Germany, from May through September 19, 2010.

Starting from the sketches of the curator Alessandro Mendini my activity was to explore and realize the navigation of the exhibition content from internet and iPad.


Some images of the exhibition ( from AT Casa )

&#60;img src="http://payload.cargocollective.com/1/0/6927/507873/alessi-monaco-02.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6927/507873/alessi-monaco-02_o.jpg" data-mid="2775059"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/507873/alessi-monaco-04.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload.cargocollective.com/1/0/6927/507873/alessi-monaco-04_o.jpg" data-mid="2775065"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/507873/alessi-monaco-07.jpg" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/6927/507873/alessi-monaco-07_o.jpg" data-mid="2775067"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/6927/507873/alessi-monaco-14.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload.cargocollective.com/1/0/6927/507873/alessi-monaco-14_o.jpg" data-mid="2775068"  border="0" align="left"/&#62;


Agency: H-art
Client: Alessi
In collaboration with: Mauro Iannizzi (Senior Project Manager), Annalisa Menegatti (Project Manager), Alessandro Croci (html)</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6927/507873/prt_1331232638.png" />

	</item>
		
		
	<item>
		<title>Angal, Uganda</title>
				
		<link>http://www.matteodemayda.com/Angal-Uganda</link>

		<comments>http://www.matteodemayda.com/following/matteodemayda.com/Angal-Uganda</comments>

		<pubDate>Sun, 31 Jan 2010 12:38:52 +0000</pubDate>

		<dc:creator>Matteo de Mayda</dc:creator>
		
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">205485</guid>

		<description>Reportage in the Angal Hospital, in North Uganda, where the Alur community lives.

These pictures are part of my reportage of the "Open Hospital" project by the non-profit organization Informatici Senza Frontiere (Computers Without Borders) supporting the St.Luke Hospital located in the Angal, North Uganda.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_2.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_2_o.jpg" data-mid="3527487"  border="0" align="left"/&#62;
Angal.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_4.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_4_o.jpg" data-mid="3527504"  border="0" align="left"/&#62;
Cassava tuber is the main source of sustenance for the
Alurs of Angal.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_5.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_5_o.jpg" data-mid="3527512"  border="0" align="left"/&#62;
Pangarasio Ringe with his 83 years surpasses considerably the average ugandan age. He lives with his 3 sons and together they farm 20 goats and cultivate a Cassava field.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_1.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_1_o.jpg" data-mid="3527486"  border="0" align="left"/&#62;
Margaret. In the computer laboratory developed in the St.Luke Hospital by Informatici Senza Frontiere.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_6.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_6_o.jpg" data-mid="3527518"  border="0" align="left"/&#62;
The Ajoga is the healer of the village and wields her power with the help of the spirits and medicinal herbs.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_3.jpg" width="670" height="431" width_o="670" height_o="431" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_3_o.jpg" data-mid="3527499"  border="0" align="left"/&#62;
Mother with her son in the Children’s Ward.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_7.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_7_o.jpg" data-mid="3527548"  border="0" align="left"/&#62;
Brian, 1 year old. Infected by malaria and severe pneumonia.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_9.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_9_o.jpg" data-mid="3527559"  border="0" align="left"/&#62;
The Women’s Ward of the St.Luke Hospital in Angal.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_10.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_10_o.jpg" data-mid="3527568"  border="0" align="left"/&#62;
The Children’s Ward. The queue of mothers waiting every morning to visit the doctor.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_12.jpg" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_12_o.jpg" data-mid="3527582"  border="0" align="left"/&#62;
Ceka Anifua, 26 years old.
She is in the terminal stage of AIDS. 
This photo was taken and published at her explicit request.

&#60;img src="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_15.jpg" width="670" height="443" width_o="670" height_o="443" src_o="http://payload.cargocollective.com/1/0/6927/205485/angal_uganda_de-mayda_informatici-senza-frontiere_15_o.jpg" data-mid="3527600"  border="0" align="left"/&#62;
Mother with her son in the Children’s Ward.

In the hospital Informatici Senza Frontiere has installed a network of computers with internet access and has developed an open source software called "Open Hospital" to digitize and optimize the organization.

This software allows them to do what is standard in the West:
- Manage an archive of the patients (before they used a big paper register and was impossible to find a person's medical history).
- Obtain health statistics (to be sent to the Ugandan Ministry of Health).
- Control medical resources (medicine is hard to find in Uganda).

"Angal" project interview on illywords.com.

"Angal" project published on Valori Magazine (Download the PDF).

"Angal" project published on National Geographic Italia



For more information about this project, contact me or visit the site of Informatici Senza Frontiere.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/6927/205485/prt_1331232030.jpeg" />

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